Musicians are everywhere. Every now and then, we can see and hear rising artists on various online platforms such as YouTube. It is a proof that people who can create good music are proliferating these days.
However, things are not really simple for them. Being able to reach your target audiences is not a walk in the park. Most of the time, it will take a lot of effort and time before your music can be heard by the people that you want to hear it.
I have met and encountered a gamut of brilliant music artists that gave up their dreams because they can't make it. They have been stifled on their track because they can't make it even if their crafts have the potential to get popular.
The modern world has allowed us to harness a variety of platforms where you can promote your work. From YouTube down to Soundcloud, these said interfaces can become your next venue to promote your works and of course, yourself. But then again, they are not enough to pull your leverage.
Here are some of the things that you can do to ensure that you can overcome the hurdles of getting no audience at all.
You can always upload your songs and records to platforms like YouTube, Spotify, and Soundcloud. They are the must-go venue for different individuals who want the exposure of some sort. Since they accommodate millions of subscribers, it is not a surprise anymore that these sites are the very first destinations for those people who want to get a piece of the popularity pie.
However, it is also undeniable that they are already saturated. There are many artists there that have the same intentions as you. I am not saying that you can't topple them, especially if you have the right arsenals. What I am saying is that it will be a difficult process.
Fortunately, there are new platforms and online communities out there that can cater to your desires. Sites like Bandcamp and Dozmia will provide you with a set of enthusiast and passionate individuals who are willing to listen to the works of new music artists. The benefit of these sites over the bigger services is that they are not crowded. Moreover, the people there are real music geeks. Therefore, you can guarantee that you can really get the attention that you need.
It would also be a good idea if you can submit your songs to a radio station. Although some of you think that listening to radios is an outdated thing already, the latter still holds a huge market. For instance, huge and popular radio stations still have thousands or millions of listeners. If you can let them play your song in their airwaves, that's a huge plus factor to you.
You can haul new fans somewhere out there if they like the music that you have created. If your song is played repeatedly, the number of people who will listen to you will significantly increase. Of course, these people have the power to market your music through recommendations and "word of the mouth." It may be a slow process, but it is still a surefire method to get your music heard.
Before you go to any local radio stations, always secure the copyright of your songs first. It would also be great if you can enlist your works to performance rights organizations. Doing this will make your eligible of being paid.
Your music should be recorded in a promotional CD. Needless to say, what you include in the CD should be the final version or recording of the song. Never give a demo because radio stations tend to play songs right off from the CD. Because of this, it is essential that you have the recording under the highest quality.
Another thing that you can do to promote your music is to share it on a music blog. There are a plethora of blogs out there who are very willing to listen to new stuff, even from unknown artists. If your goods can pass their standards, they will certainly make a highlight out of it. In fact, they can even make a review of your song for certain negotiated fees.
The first thing that you need to do here is to look for blogs that accept review services. You have to choose those sites that have a decent following. You can know this by looking at the number of subscribers and visitors that they incur every month.
Once you can find a blog that is willing to do a review for your music, you can start reaching out to them. The best way you can do this is by shooting them a short email. Introduce yourself and go down to your intentions right from the start. You should send as many emails as you can to get the best possible result. Eventually, one or two of your prospects will reply to you. Hopefully, that would kickstart your journey in the limelight as a musician.
You might have heard this thing about social media already. Many internet marketing gurus have implicated the potential of social media sites to boost someone's rank and popularity, regardless of their current standing.
However, social media right now is also saturated. Many people are also using it to their advantage. That makes things more difficult for new and independent musicians like you. If you are not that "social media savvy," you will certainly encounter hard times in reaching your audiences.
The best thing that you can do right now is to invest some time and money into it. You have to analyze how the analytics and paid promotions work. You also need to study the marketing tools that are integrated on these sites. Learning all of these things can improve the way on how you can promote your music. After all, quality beats quantity.
Being active and intelligent on these social media sites are the keys to someone's success toward the pursuit of getting seen. It is not enough anymore that you know how to use them. Today, you must be able to maximize their full potential.
If we have to do a reality check, then it is definite that promoting one's work is not an easy process. Getting your music heard by the people that you want to hear them is not a straightforward thing at all. You need to make an extra effort and a little investment so that you can break out to the vicious circle of not getting the exposure that you think you deserve.
For the meantime, the best thing that you can do is to enhance your craft. Make sure that you can make good music. Once you are confident enough with your works, you will never get ashamed if people can hear them.
Hi everyone! Im Monica and I am an avid lover of guitars and everything in-between. My current profession is not really music-related. It is quite discouraging but I just don't want to drop my zeal--especially not to guitars! I created GuitarTrance.Com so that I can keep up with my hobby. Of course, I want to engage with the community as well! Hope we can all get along!